Identification of Clostridium difficle Essay Example | Topics and Well Written Essays - 3000 words

Identification of Clostridium difficle - Essay Example 3-4). Diarrhoea cases associated with C. difficle have been increasing in the contemporary world. In addition, increased resistance has been identified. It is also a major cause of hospital-based infection. Specifically, this infection affects the inner linings of the colon and produces toxins, which can lead to serious inflammation as well as diarrhoea. During the 2000s, this infection used to be treated using antibiotic fluoroquinolone to which the infection developed resistance. In the developed nations, C. difficle is a key cause of infectious diarrhoea. It is mostly spread in poor healthcare settings. The infection has not only become more prevalent in today’s world but also gotten harder to treat. Bearing in mind that the infection emerged several decades ago, many diagnostic methods have been developed since the earliest times of its discovery. Some of these methods are effective while others have been ignored due to inconsistencies. This diagnosis incorporates a wide history of recent antibiotic therapy, diarrhoea development, or any other indication of acute colitis (Planche & Wilcox, 2011, p. 3). In addition, the diagnosis is also based on the demonstration of an infection by toxigenic C. difficle. This is usually done through the detection of toxin A or B within stool samples. Pathogenesis leads to the production of toxin while the toxin strains are responsible for the production of toxin A, also known as enterotoxin or toxin B, cytotoxin. The diagnostic methods can be divided into several subsections that include laboratory methods, antigen detection methods, and nucleic acid amplification methods (McFarland, 2011, p. 431-432). The laboratory methods include culture Aga r media, enriching pores, CCN test, and selective media. The antigen detection methods, on the other hand, include GDH Assays while the nucleic acid amplification methods include PCR Assays and LAMP Assays. Although there may be many diagnostic

Trans Racial Adoption Essay Example for Free

Trans Racial Adoption Essay In a well-publicized 1989 case, a black boy named Reecie West was raised from the age of two months by Dale and Jan May, a white foster couple in Cincinnati, Ohio. When Reecie was freed for adoption, the Mays applied to adopt him. However, the social service department decided to search the country for a black family instead. At the last moment, the Mays application was denied. The boy, age two and a half, was placed with a black couple in another state. Eight weeks later the boy was dead, the victim of what one report called horrific physical abuse at the hands of his new adoptive parents. With this horrific revelation, there shall be a critical look at trans-racial adoption and how it has affected thousands of children worldwide. For the purpose of this essay however, I shall argue in support of trans-racial adoption.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For the purpose of this essay however, adoption is defined as a process by which children are brought together with adults who are not their biological parents to form a family. Practiced informally throughout human history, adoption in the United States has evolved into a formalized legal procedure; its primary statutory purpose is to protect the welfare of children in cases where the birth parents are gone or unable to care for their offspring. Through adoption, the legal ties to a child’s birth parents are severed. Adoptees (adopted persons) are seen in the eyes of the law as permanent members of the adoptive family with all the legal rights and privileges of biological children.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In trans-racial adoptions however, children are placed with an adoptive family of another race. These adoptions may be through public and private agencies or be independent, but most trans-racial adoptions take place through the public child welfare system. In United States, The civil rights movement of the 1960s led to an increase in trans-racial adoptions involving black children and white parents. In a statistical survey conducted in 1998, an estimated 15 percent of the 36,000 adoptions of foster children were trans-racial or trans-cultural adoptions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It quite unfortunate that despite the various merits of trans-racial adoptions there has been hot debates on its prohibition. Ironically, however, polls show that a large majority of both black and white Americans support trans-racial adoptions. A 1991 survey of 975 adults conducted by CBS, for instance, found that 70 percent of whites favored them, along with 71 percent of blacks.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Flowing form the above, a widespread public support in United States helped persuade Congress in 1994 to pass the Multi-Ethnic Placement Act, which prohibits using race, culture, or ethnic identity to block or delay trans-racial foster-care placements and adoptions. In fact, the federal act was intended to shorten the length of time children spend in foster homes and orphanages by facilitating trans-racial adoptions. It is rather sad that despite the enactment of this law, today, children wait an average of two-and-a-half years to be adopted. Thousands of them can still be found in foster homes across the States. Therefore, there is no continuing need of using race as a criterion for adopting a parentless child, especially if it would leave the child without a family. Love, after all, is color-blind. Again, the case for interracial adoption has been strengthened in recent years, too, by studies of black children who were adopted by white families and have reached adulthood now. Not every study has reached exactly the same conclusion, but nearly all agree that trans-racially adopted children become happy and content adults. According to one study, about half of minority children adopted by whites say that race is an unimportant factor in their lives. The fact remains that trans-racial adoption is the best option because it will respond to the overrepresentation of minority children in the child welfare system. Also, trans-racial adoption will help in reducing the number of parentless children at various foster homes in and outside the Unites States. Without trans-racial adoption, activists argue, too many black children will never be placed with a family. Leaving African American kids in foster care rather than allowing them to be adopted by loving parents, says one observer inflicts very serious harm on children. The former American first lady and the present Presidential aspirant, Senator Hillary Clinton, once agree with trans-racial adoption in a newspaper column. Skin color, she writes, should not outweigh the more important gift of love that adoptive parents want to offer. In conclusion, with all the views expressed above about trans-racial adoption, it can then be safely concluded that it is the best option for children who needs to belong to a loving and caring family. Children need to be loved and cared for and prohibition of trans-racial adoption will not in anyway help matters. God creates and loves all, so we should reciprocate this agape love by making sure that parentless children do not live a substantial portion of their lives in foster homes. WORKS CITED Brodzinsky, D. M., and M. D. Schechter, Eds. The Psychology of Adoption. New York: Oxford University Press, 1990. L. An Open Adoption. Boston: Houghton-Mifflin, 1990. Lancaster, K. Keys to Adopting a Child. Hauppauge, NY: Barrens Educational Series, 1994. Melina, L. R. Making Sense of Adoption. New York: Harper Row, 1989. National Committee for Adoption (NCFA). 1989 Adoption Washington, DC: National Committee for Adoption, 1989. Tatara, T. Characteristics of Children in Substitute and Adoptive Care: A Statistical Summary of the VCIS National Child Welfare Base. Washington, DC: American Public Welfare Association, 1992.

The Impact of David Carson Essay -- Graphic Designers Typography Essay

The Impact of David Carson He was labeled a terrible graphic designer in the nineties. His agonized typography drove a clique of critics to indict him of not being serious and of destroying the origins and foundation of communication design. Now, the work and techniques of David Carson dominates design, advertising, the Web, and even motion pictures. David Carson graduated from San Diego state university, where he received a BFA degree in sociology. A former professional surfer, he was ranked #9 in the world during his college days. David Carson is currently the principal and chief designer of David Carson Design, Inc. with offices in New York City and Charleston, SC. Carson is a designer whose unorthodox graphic style played a major role in his success in the design world. His sense of typography is original and unique in a way that he does not follow the basis of communication design. For example, his arrangement of text is not what we would normally see which is in order but positioned in disarray creating chaos and confusion which is new and refreshing. His use of interesting visual simultaneously with typography creates an out of the ordinary design where sometimes the images are deliberately obscuring the text that goes with it and occasionally creating an unfinished sentence or word. Simplicity runs through Carson’s veins where â€Å"less is more†. Minimalism functions in his design where there are no extreme effects that would overpower his intention. His aim i...

The Yellow Wallpaper -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Vintage short stories are meant to entertain their readers. However, many passive readers miss the true entertainment that lies within the story in the hidden context. Most short stories have, embedded in the writing, a lesson or theme attached to them. In the short story â€Å"The Yellow Wallpaper,† Gilman demonstrates a woman who has suffered from repression and longs for the freedom from her controlling husband. Gender conflicts play a major role throughout this story. The author portrays these kinds of conflicts through the three main characters, John, Jennie and the narrator. The theme of this story is a woman's fall into insanity resulting from isolation from treatment of post-partum depression. Gilman is also telling the story of how women were thought of as prisoners by the demands of the society throughout that time period. She also expresses the punishments these women had when they tried to break free. As a reader, we see how much control John h ad over her and how it ended up affecting her individuality.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator in â€Å"The Yellow Wallpaper† writes about her experience in dealing with depression. As a result her husband, a physician, decided that it would be a good idea for them to take a trip to the country for the summer where she could get the rest and isolation that she needs. In the beginning the woman becomes increasingly unhappy as she is forced to occupy a room that she despises. She describes the wal... The Yellow Wallpaper -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Vintage short stories are meant to entertain their readers. However, many passive readers miss the true entertainment that lies within the story in the hidden context. Most short stories have, embedded in the writing, a lesson or theme attached to them. In the short story â€Å"The Yellow Wallpaper,† Gilman demonstrates a woman who has suffered from repression and longs for the freedom from her controlling husband. Gender conflicts play a major role throughout this story. The author portrays these kinds of conflicts through the three main characters, John, Jennie and the narrator. The theme of this story is a woman's fall into insanity resulting from isolation from treatment of post-partum depression. Gilman is also telling the story of how women were thought of as prisoners by the demands of the society throughout that time period. She also expresses the punishments these women had when they tried to break free. As a reader, we see how much control John h ad over her and how it ended up affecting her individuality.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator in â€Å"The Yellow Wallpaper† writes about her experience in dealing with depression. As a result her husband, a physician, decided that it would be a good idea for them to take a trip to the country for the summer where she could get the rest and isolation that she needs. In the beginning the woman becomes increasingly unhappy as she is forced to occupy a room that she despises. She describes the wal...

Recommendation Letter

POLYTECHNIC UNIVERSITY OF  THE PHILIPPINES COLLEGE OF BUSINESS DEPARTMENT OF OFFICE ADMINISTRATION STA  MESA,  MANILA ————————————————- E-mail:  [email  protected] edu. ph (Trunkline) 716-7832 to 45 loc. 267/324 PUP VISION Towards a Total University PUP MISSION The PUP mission in the 21st  Century is to comprehensive global education and community service to its students, Filipino and foreigners alike. It shall offer high-quality undergraduates and graduate programs that are responsive to changing student needs, enabling them to lead productive and meaningful lives.PUP shall its traditional mission expressed on its founding philosophy and at the same time propose changes that will adapt this mission to the context of a global society. CB GOALS Revitalizing the curriculum to be attuned to industry for national significance and global competitiveness in order to a ttain quality and excellent in the academe is today’s thrust of our University. It is for this reason that the College of Business curricular offerings must be redefine in the light of the fast emerging developments taking place both domestically and international.The opportunities and challenges hastened by the globalization, the thrust of the national government towards producing highly competitive graduates as well as the enormous changes in business themes, technologies, practices, and laws are the compelling reasons in re-examining the relevance and adequacy of CB’s curriculum in the 21stcentury. CB OFFICIAL Dean Leopoldo Francisco T. Bragas Dean Prof. Merla G. Villanueva Chairperson Department of Marketing Management Prof. Francisco C. Cular Chairperson Department of Management and Entrepreneurship Prof.Elizabeth T. Santos Chairperson Department of Advertising and Public Relations Prof. Dolores J. Alcantara Chairperson Department of Office Administration November 26 ,2012 Atty. Pioquinta E. Quindara Chief, Personnel Division Department of Local Government Dear Atty. Quindara: Our University has been implementing a training program to provide our students with actual office experiences in order to supplement our classroom instructions. The training is a curriculum requirement in our course subject, Legal Procedures with Practicum and Laboratory.May we request your permission to allow our student,  Manirela B. Francisco to undergo on-the-job training in your office. She will report at least two to three times a week 8:00am-5:00pm until the minimum requirement of 200 hours has been fully accomplished. Kindly sign and return to us the training memorandum she will present to you. We shall appreciate your assistance in providing the necessary experiences in secretaryship. Very truly yours, Prof. Vicenta P. Sumague Training Coordinator Noted by: Dean Leopoldo Francisco T. Bragas College DeanPOLYTECHNIC UNIVERSITY OF  THE PHILIPPINES COLLEGE OF BUSINESS DEPARTMENT OF OFFICE ADMINISTRATION STA  MESA,  MANILA ————————————————- E-mail:  [email  protected] edu. ph (Trunkline) 716-7832 to 45 loc. 267/324 PUP VISION Towards a Total University PUP MISSION The PUP mission in the 21st  Century is to comprehensive global education and community service to its students, Filipino and foreigners alike. It shall offer high-quality undergraduates and graduate programs that are responsive to changing student needs, enabling them to lead productive and meaningful lives.PUP shall its traditional mission expressed on its founding philosophy and at the same time propose changes that will adapt this mission to the context of a global society. CB GOALS Revitalizing the curriculum to be attuned to industry for national significance and global competitiveness in order to attain quality and excellent in the academe is todayâ⠂¬â„¢s thrust of our University. It is for this reason that the College of Business curricular offerings must be redefine in the light of the fast emerging developments taking place both domestically and international.The opportunities and challenges hastened by the globalization, the thrust of the national government towards producing highly competitive graduates as well as the enormous changes in business themes, technologies, practices, and laws are the compelling reasons in re-examining the relevance and adequacy of CB’s curriculum in the 21stcentury. CB OFFICIAL Dean Leopoldo Francisco T. Bragas Dean Prof. Merla G. Villanueva Chairperson Department of Marketing Management Prof. Francisco C. Cular Chairperson Department of Management and EntrepreneurshipProf. Elizabeth T. Santos Chairperson Department of Advertising and Public Relations Prof. Dolores J. Alcantara Chairperson Department of Office Administration November 26 ,2012 Atty. Jesus B. Doque IV Chief, Legal Service s Department of Local Government Dear Atty. Doque: Our University has been implementing a training program to provide our students with actual office experiences in order to supplement our classroom instructions. The training is a curriculum requirement in our course subject, Legal Procedures with Practicum and Laboratory.May we request your permission to allow our student,  Manirela B. Francisco to undergo on-the-job training in your office. She will report at least two to three times a week 8:00am-5:00pm until the minimum requirement of 200 hours has been fully accomplished. Kindly sign and return to us the training memorandum she will present to you. We shall appreciate your assistance in providing the necessary experiences in secretaryship. Very truly yours, Prof. Vicenta P. Sumague Training Coordinator Noted by: Dean Leopoldo Francisco T. Bragas College Dean

African-Americans and the Civil Rights Movement essays

African-Americans and the Civil Rights Movement essays The Civil Rights Movement gave African-Americans many rights that would change their lives forever. Without the Civil Rights Movement, our world is significantly different today because African Americans would still be segregated from the white world. Before the 1950's African Americans held very few rights in the South. The Southern states made sure that whites and blacks were segregated. Blacks could not eat in the white diners or restaurants; they couldn't even use the same restrooms or drinking fountains as the whites. The blacks were almost treated like they weren't even humans. They were also segregated from the whites in education and had very few legal rights. Groups such as the NAACP (National Association for the Advancement of Colored People) and the SNCC (Student Nonviolent Coordinating Committee) worked to change the views of the white American. These activist groups played a major role in the advancement of African-Americans in education, public rights, and legal rights . "These groups paved the way for the African Americans road to freedom."(1) The African Americans first step to freedom was gaining the same educational rights that the white race had. Before 1954, The white people would not allow their children to go to school with African-Americans. Since the blacks could not go to the same schools as the whites, they were forced to start their schools which received very little funding and were poorly run. The Supreme Court changed education for African Americans forever on May 17, 1954, when it unanimously agreed that segregation in public schools was unconstitutional. The landmark case that changed African American education forever was known as Brown vs. Board of Education of Topeka, Kansas. The supreme court believed that segregation was unconstitutional because it violated the 14th amendment. "The court believed that by having segregated schools solely based on the race of a person skin, it denied African Americ...

Juvenile Delinquency Essay Example

Juvenile Delinquency Essay Example Juvenile Delinquency Essay Juvenile Delinquency Essay Trappings of childhood When a child kills, does he instantly become an adult? Or does he maintain some trappings of childhood, despite the gravity of his actions? These are the questions oppressing our legal system today, as the violent acts of Juvenile delinquencies continue to make headlines. Some people believe that children should be tried as adults when prosecuted for certain serious crimes. Others feel that children should be tried as minors because they are not yet adults, and therefore, they should be reated differently. This is an important debate because how we choose to punish juveniles affects both our current and future society. Teens all over the world are being tried differently in court, and it is not fair to Judge and punish them inconsistently for the same crime. I believe that, without exception, children under 18 should be tried as minors. Our society has set 18 as the age of adulthood. Eighteen is when a person is expected to know what is right and wrong, and understand his responsibilities in the community. The responsibility to vote, sign contracts, make out wills, sign leases, and decide on medical treatment are not acquired until the age of 18. By 18, a person has experienced enough to know what he should and should not do. Then, why those under 18 are tried as adults? A person under 18 is a child and should be treated as such by the courts. When Juveniles receive a life sentence in adult prison, they never get a second chance. When they commit crimes and were punished properly, they should learn that their actions were wrong and not to do it gain. Juvenile detention helps show their mistakes and gives them a second chance, while prison does nothing to help a child. Adults have already had their chance; they should know the difference between right and wrong by the time they cross into adulthood; therefore they deserve an adult sentence. According to Dr. Brenda Plattner, affective dysregulation is at the heart of disturbances stemming from childhood drama and can result in lone-term impairments in functioning including impulsivity and anger-control problems. Young brains are not fully developed, so humans do not understand the full consequences of their actions until about the age of 23. Teenagers essentially lack wisdom, so their perception in life comes from what they are thought at an early age. Teens commit crimes for a reason. Maybe they are angry or want attention from their family. Committing a crime is the only option they see. In the Juvenile system, they can learn other ways to express themselves. Then they can return to society with a new chance at life. Juvenile Delinquency By darlyn09

100 Basic English Key Words for ESL Students

100 Basic English Key Words for ESL Students This list provides a starting point for a basic understanding and fluency in the English language. The list of 850 words that was developed by Charles K. Ogden, and released in 1930 with the book: Basic English: A General Introduction with Rules and Grammar. For more information about this list, you can visit Odgens Basic English page. This list is an excellent starting point for building up a vocabulary which allows you to converse fluently in English. While this list is helpful for a strong beginning, more advanced vocabulary building will help you quickly improve your English. ​These vocabulary books will further help you build your vocabulary, especially at advanced levels. Teachers can use this list as a starting point for developing an essential vocabulary to their lessons. Teachers can also use this list along with other ideas on how to teach vocabulary on this site. Basic Verbs, Prepositions, Articles, Pronouns, etc. 1. come2. get3. give4. go5. keep6. let7. make8. put9. seem10. take 11. be12. do13. have14. say15. see16. send17. may18. will19. about20. across 21. after22. against23. among24. at25. before26. between27. by28. down29. from30. in 31. off32. on33. over34. through35. to36. under37. up38. with39. as40. for 41. of42. till43. than44. a45. the46. all47. any48. every49. no50. other 51. some52. such53. that54. this55. i56. he57. you58. who59. and60. because 61. but62. or63. if64. though65. while66. how67. when68. where69. why70. again 71. ever72. far73. forward74. here75. near76. now77. out78. still79. then80. there 81. together82. well83. almost84. enough85. even86. little87. much88. not89. only90. quite 91. so92. very93. tomorrow94. yesterday95. north96. south97. east98. west99. please100. yes

Biodiversity Conservation Research Paper Example | Topics and Well Written Essays - 1500 words

Biodiversity Conservation - Research Paper Example Biodiversity is very critical to the development of the human species due to food provision, ecological balance and other developmental benefits. However, there are continued threats posed on biodiversity leading to extinction of species. Due to this, scientists have emerged with various strategies to conserve biodiversity and reduce species extinction. This paper will analyze the major causes of biodiversity loss as well as the strategies for conservation based on current scientific and anthropogenic knowledge. Introduction Most scientists argue that the present immense deprivation of environment and extinction of many of the Earth’s species is unparalleled and is occurring on a terribly short timescale. They argue that loss of biological diversity is occurring at very high rate due to the many ecological disturbances affecting ecosystems functioning. Currently, there is a widespread massive degradation of rainforest ecosystem, which is posing a substantial threat to biodiver sity. In addition, there is rampant destruction and degradation of the marine ecosystem leading to extinction of the variety of marine species, which were once dominant and vital to such ecosystems. Scientists feel that if the present global extinction of species continues at the current rates, then it will drastically alter the species evolution in the future. It is due to this evidence of the massive biodiversity loss that scientists have embarked on a serious mission of conservation of the biodiversity1. In a global scale, there is increased action of conservation of biodiversity due to an increasing reality and evidence of species extinction. There are numerous global, national and local organizations trying to formulate policies and strategies to mitigate biodiversity loss. These organizations are both governmental and non-governmental. In audition, many scientists are currently undertaking extensive research in order to come up with winning measures for curbing species extinct ion2. Causes of biodiversity loss There are several causes of loss of biodiversity ranging from anthropogenic factors, genetic factors, to environmental factors. Anthropogenic factors are purely human-induced causes of biodiversity loss. These include overexploitation of the natural resources, industrial actions causing pollution, which poses a threat to the health of species as well as overharvesting of fish. On the other hand, environmental factors include climate change, habitat and ecosystem disturbance and invasion of alien species. Recently, there is increased evidence that emerging infectious diseases (EIDs) are causing species extinction. There is a lot of concern among scientists regarding the multiplicity of EIDs afflicting wildlife, and the fear that an augmented occurrence of outbreaks will take place in the future. In fact, infectious diseases can mediate community dynamics of species, minimize host variety and extirpate local populations3. Amphibians comprise 30% of gr avely endangered species and over 75% of the gravely endangered species vulnerable to infectious disease. The infectious fungus chytridiomycosis is a causative factor for over 40% of these. Even though chytridiomycosis is the most noteworthy threat to gravely endangered amphibians, it only occurs as an assumed or possible future threat for the majority of these4. Destruction of habitat and habitat fragmentation are some of the most central causes of loss of biodiversity. Habitat fragmentation influences several aspects of species that may pose a threat to species hence increasing chances of their extinction. These aspects include rates of gene flow, migration and spreading of species and invasion by alien competitors. In the interim, because of fragmentation, species become more

Music, Movement or Creative Art Lesson Plan Assignment

Music, Movement or Creative Art Lesson Plan - Assignment Example e motor skills (Art), gross motor skills (Movement), social skills when they sing, dance and work together with other children, cognitive skills when they identify and talk about the animals and what they look/sound like as well as what they do. I can even make them sort the pictures of animals in various ways such as grouping them according to covering, to habitat or to the number of body parts. Finally, the song teaches about values because it focuses on praise and thanksgiving. I considered that all my students have different needs. For those who can join the main activity, I have prepared the song and dance and the art activities. However for my students who may not be capable of the activities due to some disability, age or lack of skill, I have also devised some ways for them to also participate such as improvising on the materials they can use (ex. Glue sticks instead of liquid glue; thick paint brushes instead of thin ones; easels instead of tables, with corresponding thicker paints). I have also considered those who may be unable to join the group movement activity to just watch the video in another room so that they can also enjoy the song while doing the small movements on their own without inhibitions. The children welcomed these differentiated strategies. Those who were sent to the video room initially just wanted to stay, and they were allowed to be with the group, but later on, they asked to see the video separately. The younger ones were able to do the Butterfly Blotto, but needed more assistance so that they control their impulse to paint the whole page instead of just the folded part. In any case, the lesson was a success! This lesson was the initial one and I did not expect mastery at once. I planned that the activities were motivators and reminders for the coming days of the lesson and activities we did. The following days also dealt with the same topic, but we focused on other areas such as what the animals ate, how they lived and which ones

International Quality Management System - Practice exam Coursework

International Quality Management System - Practice exam - Coursework Example Delivering quality products and services also help in building a reputation for business, which influences the achievement of competitive advantage (Goetsch & Davis, 2013). In many cases, businesses seek to achieve accreditation from the international body that recognizes quality standards. The body gives ISO certification to businesses that meet the international quality standards, which helps in building a company’s brand and reputation. Quality is not achievable unless created, meaning that the products and services being able to achieve quality standards cannot happen by accident. The achievement of quality is a process because quality helps in the creation of value for both customers and the business. Based on this understanding, businesses have shifted from only achieving quality, but improving on this process by applying total quality management. Total quality management is a process that focuses on increasing a company’s competitive level through the constant improvement of its functions. Functions in this case include services, business processes, employees, products, and the business environment (p. 4). Total quality management also focuses on the continuously attaining customer satisfaction at the lowest costs. Quality can be achieved by improving a business’ operation characteristics, making the products be durable, reliable and the features of the product. Juran defined quality as ‘fitness for use’ and was of the belief that money was the language that is mainly used in management. Juran developed the Juran’s trilogy that had quality improvement, quality control and quality planning as the three main elements. In quality planning, Juran intimated that it is important for a business to identify its customers and their needs before embarking on the process of delivering quality (p. 10). Once these elements have been identified, a business can be able to develop products and services that can meet the needs of the customers. For this

Job study (IT) Research Proposal Example | Topics and Well Written Essays - 1000 words

Job study (IT) - Research Proposal Example The rainy days took away around 78,000 jobs in UK only. Today the IT requirement has clearly been categorized as special specialized IT jobs and IT enabled jobs. IT is more used as a generic term for professionals. The core IT companies address to areas like Project Management, Systems Design and Analysis, Software Coders/ Programmers, Database Administrator, Web Designer, Information System manager, GIS Managers etc. The IT User companies are most of the non-IT companies, who are using IT as a tool. A manufacturing unit is a classic example of IT User Company, who might use even an ERP, but uses IT as a tool for their business. The widely fast-growing segment is BPO (voice and non-voice), who are treated mainly as IT-enabled Company. IT jobs require a lot of personal attributes also, like attitude, intention of working as a team, motivation level, flexibility to learn, willingness of accepting challenges etc. Most of all your inspirations and aspirations. The future trend of skill requirement in IT companies are Unix, C, C++, Oracle, SQL, Java, .Net technology, Web Server, PHP Some of the Expert Support companies are Accenture, IBM or Logica. Oracle, Satyam, Sun, Infosys are some example of Software development companies The ERP specialists are Microsoft business solution, Oracle, SAP, and SSA Global. Rapid Change in technology has become a concern for many companies and they have started feeling the need of training people as per their project requirements. Companies are even recruiting non-computer engineers with high aptitude as Management trainees and imparting various training to them to make them project ready professionals. You will also find reputed institutes are offering...We have used the keywords for searching like Trend in IT, Job Opportunities in IT, Growth of IT in 2006 etc. We have also visited the sites of the Global IT companies and various job sites for research and data collection. The core IT companies address to areas like Project Management, Systems Design and Analysis, Software Coders/ Programmers, Database Administrator, Web Designer, Information System manager, GIS Managers etc. The IT User companies are most of the non-IT companies, who are using IT as a tool. A manufacturing unit is a classic example of IT User Company, who might use even an ERP, but uses IT as a tool for their business. IT jobs require a lot of personal attributes also, like attitude, intention of working as a team, motivation level, flexibility to learn, willingness of accepting challenges etc. Most of all your inspirations and aspirations. You will also find reputed institutes are offering "Project ready professional" training to bridge the gap between Universities and Industry Requirements. Several institutes are offering "technical skill" training. You may start at a lower level, which doesn't matter at all provided you get the right exposure and proper experience, because the salary hike in IT is directly proportionate to your experience and skill enhancement.

War, Revolution and Reconstruction in Europe (1914-1929) Term Paper

War, Revolution and Reconstruction in Europe (1914-1929) - Term Paper Example The protests, revolutions, and the end of World War 1 will also be depicted and a concluding remark will summarize the content of the whole sections of the paper. The Impact of War in Europe The collapse of four empires, Germany, Russia, Austria-Hungary, and Ottoman, was the total impact of fighting on all fronts in Europe. Because of the war, the Treaty of Versailles was laid to settle potential problems and conflicts for the twentieth century. The treaty’s primary purpose was to establish and maintain peace and order, political and economic stability, and to ensure justice for all concerned. Also, the League of Nations was formed to promote global cooperation and attain international peace and order. However, Germany was unsatisfied with the treaty. The whole war was blamed to Germans and they were expected to pay for all the damage they caused. It must be noted that Germany lost a maximum amount of territory and its military declined along with the formation of new independ ent countries (Strachan 228-238). Moreover, because of the various allies that were formed by national leaders in order to protect their land, the whole Europe had been devastated--some of its industrial and agricultural assets. ... This implies that businesses could not sustain its operations that would lead them to stop. Aside from this, employees appealed for wage increase as living cost surged up to three-fourths. Employers were incapable of meeting workforce’ demand for wage increase resulting to a strike. It must be noted that these were the primary reasons that some of the industrial and agricultural businesses compelled to stop on its business operations (Self and Storing 15-36). The Toll of Trench Warfare The toll of trench warfare commenced from September 1914 to March 1918 when Germany and France had nowhere else to go except to use grounds to win the battle. It must be noted that trench warfare was a primitive strategy, but it was in World War 1 that this had caused the highest number of death tool as new defensive weapons, such as barbed wires in the ground and the enhancement of artillery weapons, emerged in the battlefield. Moreover, the trenches built in the war were used by soldiers as th eir hiding place and it had been also used to gain advantage in the warfare as enemies would not detect any trace when opponents attacked through trenches. However, these trenches left troops vulnerable to physical and mental health conditions. These trenches were made because of three reasons: it was easy to make, cheap, and it did not require more troops for defense (Sowder 534-542). Propaganda The â€Å"Rape of Belgium† rooted the propaganda which was made to attract the attention of the powerful country, the United States of America (Manning and Romerstein 324). Prior to this, German invaders burned buildings, sabotaged rail lines, shot offenders, and killed over 6,500 French and

Job study (IT) Research Proposal Example | Topics and Well Written Essays - 1000 words

Job study (IT) - Research Proposal Example The rainy days took away around 78,000 jobs in UK only. Today the IT requirement has clearly been categorized as special specialized IT jobs and IT enabled jobs. IT is more used as a generic term for professionals. The core IT companies address to areas like Project Management, Systems Design and Analysis, Software Coders/ Programmers, Database Administrator, Web Designer, Information System manager, GIS Managers etc. The IT User companies are most of the non-IT companies, who are using IT as a tool. A manufacturing unit is a classic example of IT User Company, who might use even an ERP, but uses IT as a tool for their business. The widely fast-growing segment is BPO (voice and non-voice), who are treated mainly as IT-enabled Company. IT jobs require a lot of personal attributes also, like attitude, intention of working as a team, motivation level, flexibility to learn, willingness of accepting challenges etc. Most of all your inspirations and aspirations. The future trend of skill requirement in IT companies are Unix, C, C++, Oracle, SQL, Java, .Net technology, Web Server, PHP Some of the Expert Support companies are Accenture, IBM or Logica. Oracle, Satyam, Sun, Infosys are some example of Software development companies The ERP specialists are Microsoft business solution, Oracle, SAP, and SSA Global. Rapid Change in technology has become a concern for many companies and they have started feeling the need of training people as per their project requirements. Companies are even recruiting non-computer engineers with high aptitude as Management trainees and imparting various training to them to make them project ready professionals. You will also find reputed institutes are offering...We have used the keywords for searching like Trend in IT, Job Opportunities in IT, Growth of IT in 2006 etc. We have also visited the sites of the Global IT companies and various job sites for research and data collection. The core IT companies address to areas like Project Management, Systems Design and Analysis, Software Coders/ Programmers, Database Administrator, Web Designer, Information System manager, GIS Managers etc. The IT User companies are most of the non-IT companies, who are using IT as a tool. A manufacturing unit is a classic example of IT User Company, who might use even an ERP, but uses IT as a tool for their business. IT jobs require a lot of personal attributes also, like attitude, intention of working as a team, motivation level, flexibility to learn, willingness of accepting challenges etc. Most of all your inspirations and aspirations. You will also find reputed institutes are offering "Project ready professional" training to bridge the gap between Universities and Industry Requirements. Several institutes are offering "technical skill" training. You may start at a lower level, which doesn't matter at all provided you get the right exposure and proper experience, because the salary hike in IT is directly proportionate to your experience and skill enhancement.

Short answer quiz Essay Example | Topics and Well Written Essays - 500 words

Short answer quiz - Essay Example nly be resolved through significant collaboration between the government and the people in addressing social problems as well as regulation of issues such as health and business. Political progressives had supported the goal of returning sanity in the nation’s political arena through strategies such as introduction of recall aimed at removing non-performing leaders, and referendums which sought to give voters more power (Henretta & Brody, 2010). Political progressives such as Robert M. La Follette particularly played a critical role in the introduction of the direct primaries or the Wisconsin Idea as the model for selecting government leaders. Social progressives, on the other hand, had the goal of liberating the society from social injustices such as discrimination of women and restoration of the minorities’ rights. Some of the social progressives such as Wells-Barnett, Du Bois and Washington fought against racial injustices experienced during the Gilded Age (Henretta & Brody, 2010). The increased inflations and the severe negative impact of the war saw the government strengthen its regulation in the banking sector with the aim of reversing the situation. Woodrow had already initiated such reforms through the establishment of the Federal Bank Reserve Act which was later strengthened through the Clayton Antitrust Act (Henretta & Brody, 2010). Throughout the war period, a significant shift was away from monopolies and elimination of most unfair trade practices through the Federal Trade Commission. World War I resulted in significant success in the accomplishment of some of the union demands as labor became scarcer. Some of the notable achievements included the introduction of fixed wages and involvement of the government in regulating working conditions. A minimum wage and limitation of the working hours to 8 hours were arrived at through the New Deal. World War One came a blessing in disguise for the African Americans as it opened new doors for the

The Psychology of Personal Adjustment and Social Adjustment Essay Example for Free

The Psychology of Personal Adjustment and Social Adjustment Essay Prior to presenting my life script, I would like to take the liberty of introducing myself. I am a 23-yearold lady, hailing from Boston, Massachusetts. My father is a medical doctor and my mother, a pharmacist. They have been divorced for more than three years now but they both live in Tokyo, Japan. I have two younger brothers; one goes to medical school in Japan and the other goes to boarding school in England. My childhood is something I hold close to my heart, for it was in many ways interesting. I have lived abroad for most of my life. As I have stated, my father, a medical doctor, worked for the United Nation. This job demanded frequent travel and consequently my family was constantly moving around the world to places like France, Switzerland, Korea, Russia and Japan. To address the travel issues, I took an entrance test for a girls’ boarding school when I was three-years-old since it would allow me go to its sister’s school later on in my senior years. At that age, I also started taking classical ballet classes. As I continued my journey through life from childhood to adolescence, ballet remained an integral aspect of my life with respect to my development. I placed all my time, concentration and energy into ballet, though I will delve into the details elsewhere in this script. At the age of sixteen, I left ballet school for personal reasons and decided to pursue a career outside ballet. Without further ado, I allow me to go into my life script. Quoting an excerpt from our class text, â€Å"Our life script, including the messages from both our family of origin and our culture, forms the core of our personal identity. † I could not agree more. Since I have lived abroad in various countries outside my home, I have always asked myself, â€Å"Who am I? †, â€Å"What am I? † and â€Å"What defines me? † Each of these questions explores a different aspect of my social identity. When I was an elementary school student in Switzerland, I was like an energetic, studious student. During lectures, it never embarrassed me to ask questions at all so I was asking constantly presenting queries whenever I encountered difficult problems. Even though I was only seven or eight years old, I knew I needed to master the material in order to excel in my exams. In my case, this ties in with Erikson’s stage four – â€Å"Industry versus Inferiority†. I received praise for my work from both my peers and my teachers and it encouraged me to undertake and complete more challenging tasks. I particularly wanted to gain recognition for my innovation. In general, children’s efforts to master school work help them to grow and form a positive self-concept a sense of who they are. Once I moved to Asia, many changes took place, most of them negative. In Korea, it is considered rude for a student to ask questions during class because it is thought to interrupt the lesson. Compare this with Swiss classrooms, in which children are encouraged to ask questions. It is all about culture so that moving to a school abroad meant adjusting a new culture. However, since I was used to the classroom culture of the United Sates and Europe, I found this new environment rather uncomfortable at first. Older children may find it harder to adapt, both to a new culture and to a new language, but since I was only ten years old, I settled in quickly. Once I get used to the Korean culture, not only did I start to feel embarrassed asking questions in class but I also began to feel a bit out of place, knowing that I was different. The feeling got worse after I moved to Japan. Even though have lived abroad for most of my life, I consider myself Japanese through and through, since my parents taught me a lot about Japanese culture, morals, injunctions and many other aspects. I remember once when, my teacher asked me the meaning of a famous Japanese proverb which threw me off completely. She told me, â€Å"This question is in fact quite easy and kind of common sense. However, even if you are not able to answer, it is understandable; you are from a different culture. † My face burned with shame. At that moment, failure to answer that simple question made me feel like I was a failure at everything. My sense of industry, nurtured at home was shattered here by an insensitive teacher. Since then, I have developed a degree of glossophobia, the fear of speaking in public or of trying to speak. This is another instance of Erikson’s Stage four – â€Å"Industry versus Inferiority†. The image of the classical ballerina is traditionally that of classical ballet itself graceful, poise, sophisticated and â€Å"very European†. I had been taking classical ballet for more than thirteen years and my mind was too consumed with ballet to think of any other purpose in life. I took part in Prix de Lausanne ballet competition in Switzerland, and won a prize as well as a scholarship to ballet school. I decided to attend Paris Opera Ballet School in France when I was 14 years old. I have always admired the long limbs of European dancers, gracefully moving to rhythmic music. Dancing, particularly ballet teaches young people to be highly self-critical. Dancers, from a very early age, are continually corrected by their teachers and are trained to focus on self-reflection as a means of observing and correcting one’s mistakes, over and above perfecting technique. From my experiences, I observed that ballet puts dancers under considerable pressure to be thin and attain the perfect figure. I recall one instance when my ballet teacher criticized my appearance in front of others. As I see it, relentless attack commonly forms grounds for denial. As we learned in our class, in psychology, denial is a concept originating from the psychodynamic theories of Sigmund Freud. The initial denial protects that person from the emotional shock. According to the reference, â€Å"Denial is one of many defense mechanisms. It entails ignoring or refusing to believe an unpleasant reality. Defense mechanisms protect one’s psychological wellbeing in traumatic situations, or in any situation that produces anxiety or conflict. However, they do not resolve the anxiety-producing situation and, if overused, can lead to psychological disorders. † The assumption I unearth here is that denial affects one’s internal thoughts and feelings. In my case, I was taught that average weights are unacceptable in any situation in the ballet world. At that point in time, I was controlling my weight, keeping it at around 85 pounds. I was already thin but I was still asked to â€Å"trim down†. Therefore I practiced for hours on end on a daily basis, pushing myself to my physical and psychological limit to achieve professional success. Essentially, I stopped eating and my weight plummeted from 85 to 70 pounds. I ended up developing an eating disorder, but outwardly I received continual praise. Nobody knew I was starving myself to look the way I did. It did not take long before I dropped out of ballet school because of anorexia nervosa. My parents sent me to an eating disorder facility, where I stayed for more than six months. I was obsessed with ballet and it was not easy for me to see myself with the objectivity others did. I had not learned the appropriate mechanisms to deal with stressful situations. In the eating disorder facility, my therapist assisted me in examining my thoughts and behaviors and devised strategic ways effect the necessary lifestyle changes. However, even when the labels are accepted, I did not realize the severity of my eating disorder and anorexia slowly shifted to bulimia. I had been semi-phobic of solid food for years. Every time I started eating, I could not control myself and I just kept eating. I then hated myself after every episode of binging. Purging therefore made me better and gave me a sense of control. I was always telling myself â€Å"I do not need to do this†. Then I would look in the mirror and realize that I would get extremely fat if the food did not get out of my system; I just could not help it. Due to such conditions, I would find it extremely difficult to manage my school schedule as well as my coursework. I had to attend weekly counseling sessions for treatment of psychological symptoms due to depression, anxiety and eating disorders. To be honest with you, I was desperate because I could not see myself living free of an eating disorder within one and a half years. Looking back at my life script, I see how the intersection of my life and history shaped my variable perceptiveness of good and bad. I have met many different people who have played an important role in helping shape my personality, thereby making significant changes in my life. I still have ongoing personal issues regarding weight and body size. The perception from my ballet teachers that average body weights are not acceptable has slowly been ingrained in my mind over a period of fourteen years. Consequently I still have a phobia of taking too many calories, and I cannot eat three meals a day. In addition to that, I still harbor a bit of guilt after each meal, but at least I have learnt to enjoy my meals. Eating disorders leave one very confused. I got through a lot of different things and I believe I have gained more depth as human being. I am pretty sure that this now the time to take my growth to the next level. I got an acceptance letter from UC two weeks ago and building up a new career is one way of coping with feelings of inadequacy. Now that I have spilled my secret life script, I am able to see myself more objectively.

Marketing Plan For The Bank Of America Marketing Essay

Marketing Plan For The Bank Of America Marketing Essay Bank of America (BoA) is one of the worlds largest financial institutions and holding companies. It has achieved this via a combination of strategic business and marketing decisions which enabled it to expand to cover more than 75% of the United States population and 44% of the countrys high net worth households for a total of 55 million consumer and small business clients. The marketing plan of BoA is highly detailed to accommodate the many products and services the bank offers the U.S. and international consumer. Competition within the U.S. banking industry is fierce with a number of large banks in the market place including JP Morgan Chase, Citigroup, Wells Fargo, and HSBC, all offering similar products and services to the U.S. population. Innovation amongst the banking industry is difficult to achieve and hence rare but BoA, through its earlier investment in services research and development, is well positioned to increasingly expand its market share. The banks strong distribution network, unmatched by any of its competitors, allows it to hold a strong market position in the U.S. and international market which will allow it to withstand the current financial crisis and depressed economic conditions. Its concentration in the U.S. means that its affected by the movements in the U.S. economy. For example, during the economic crisis the bank sustained heavy losses due to the subprime market exposure which placed a great deal of pressure on margins and eroded the banks capital. Its ability to quickly repay its government loans borrowed via the Troubled Assets Relief Program (TARP) displays the banks cautious and sensible approach to capital management and dividend policy thus further strengthening its solvency position. Despite having already maximised its market share of U.S. deposits under federal law, BoA still has a number of expansion opportunities available. These include its credit card and affinity marketing operations, its wealth management business through its acquisition of Merrill Lynch and its mortgage division through the acquisition of Countrywide Financial Corporation. These opportunities however will be subject to pending government measures and regulations due to be developed as a result of the recent financial economic crisis. The banks main objective is to dominate the American retail banking sector and strive to become a market leader by obtaining the largest market share through better value for money banking products, better customer services, tailored banking solutions that suit customer needs and high promotion spending. It secondarily plans to expand its brand into international markets and become a universal bank. BoA has chosen to position itself as an all-American brand, with sponsorships and products that include NASCAR and Major League Baseball. Given that banks essentially sell the same services and products, differentiation is necessary to gain a competitive advantage by providing the consumer market greater value propositions. Innovation amongst the banking industry is difficult to achieve and rare but BoA, through its earlier investment in services research and development, has revolutionised banking by providing innovative products such as the Keep the Change campaign, full customer service branches and advanced online banking facilities. The primary product that BoA focuses on promoting is its brand. By creating brand awareness, the bank aims to build consumers confidence and trust and thus cater to their needs as a secondary approach by offering products and services including: The bank allocates $2.3 billion to its marketing budget, and that amount is expected to grow (Anne Saunders, Brand and Advertising Executive Oct 2008). Advertising campaigns have been realigned to match customers concerns about banking. Implementation is usually on an annual basis which ensures that before the second phase of the project is covered, the funds released for the first phase have to be accounted for fully. This helps curb the misappropriation of funds. The implementation of the market plan in phases also enables the investors to monitor the progress of the business at different levels of growth. Control BoA employ a constant measuring process using a dashboard approach aligning the critical elements in the marketing mix that seem to do the most and make the most difference not only for our brand, but, specifically, for product salesà ¢Ã¢â€š ¬Ã‚ ¦ BoA is deeply steeped in Six Sigma we are continuously conducting a measurement processà ¢Ã¢â€š ¬Ã‚ ¦ we plan; we test; we implement; we analyse; and we refine (Anne Finucane, Chief Marketing Officer, Bank of America). Customer satisfaction and feedback is measured via branch and online questionnaires, feedback forms, media reports and brand loyalty linked to product and service use. BoA constantly reviews Return On investment (ROI) on each product in terms of profitability by customer, segment, region and unit as well as comparing the best use of media alternatives. In 2007, BoA introduced a brand positioning and tag line with a totally integrated marketing approach Bank of America The Bank of Opportunity. This was the latest campaign in the banks marketing history. Its ongoing successes, despite the economic booms and busts, can be attributed to its research methods, innovation, product development, customer segmentation, sales training, and corporate social responsibility.

Diana Ross :: essays research papers

Diana Ross Diana Ross was born in 1944. Emerging from the housing projects in Detroit to become an international superstar, she gained prominence first as a member of the supremes, then as a solo artist. The mention of her name evokes the indelible image of the broadly smiling diva, the long hair, sequined gowns, etc. Ross first recorded on the small lupine label in 1959, as a member of the Primettes. The group signed to Motown in1961, and later changed their names to the supremes. In 1963, all the singles released by the supremes featured Diana Ross as the lead singer. That year they first hit the top 40 with â€Å"when the love light starts shining through his eyes†. In 1964 the supremes single â€Å" where did our love go† began a run of five consecutive #1 singles. Thereafter where a series of #1 hits such as, â€Å"the happenings†, â€Å"baby love†, â€Å" stop! in the name of love†, â€Å" you can’t hurry love†, and you keep me hanging on†. Someday well be together was Ross’ last hit with the supremes before going solo. Ross moved to California to launch her solo career. Her reworking of the Ashford and Simpson standard â€Å"ain’t no mountain high enough† became their first #1 hit as a solo artist. In 1971, Her first child Rhonda was born later announced as berry Gordy child (the founder of Motown). Ros married her first husband, Robert Ellis Siberstein, a union that produced two children, Tracee (from girlfriends) and Chudney Ellis. In 1972 Diana Ross made her first debut portraying the late jazz singer Billie holiday in â€Å" lady sings the blues†. The film was successful, and Ross was received an Oscar nomination for her performance.

Working Under Supervision

Generally teamwork can be defined as a group of people working under supervision together to accomplish specified goals. In nursing the main goal is to improve the patient’s health and promote recovery. Supervision, according to Harries (1987), means â€Å"to be in charge of a group of workers or students and be responsible for making sure that they do their work properly† [Longman (1995, p. 1449)]. Working with a group of people has the potential for being a supportive and enriching experience.It increases the nurse’s knowledge, acquired by sharing experiences, skills, ideas and techniques obtained by watching, observing and learning from other members of the team when performing a task. Nurses are required to work as part of multi-disciplinary teams (MDT). The care and management of individuals, relies heavily on the participation in team based efforts and requires individuals who share a common goal, in order to create a well managed health care system. The co ncept of team work within health care was created to â€Å"provide quality holistic healthcare to every patient†.Each team member must have a clear role and contribute effectively in order to maintain a well balanced and supported environment. It gives the patient high standard of care: It creates an opportunity for every member of the team to provide information about the patient’s need which can be orally or written, this will allow the care team to have an insight and understanding of how to offer the best possible care for the patient. Teamwork makes the duties easier and faster: If every member of staff collaborates and works together, less time is required to carry out the job and it is easy.In this case, the workload is well distributed and this relieves stress, saves useful time that can be used to observe patient needs, deterioration and improvement. There is less chance of inaccuracy because each member is focussed and co-ordinated on his or her work thereby enhancing effectiveness, whereas if it was one person doing the job the person is running from one point to the other in order to meet up with patient’s need thereby creating room for mistakes and disorganisation [Potter and Perry (1995)].In conclusion teamwork is very important in nursing and can also be enjoyable if all members are actively and sincerely partakers to ensure that the work is rational to every member and also meet targets. [Potter and Perry (1995)] Working under supervision builds the nurse’s character, confidence and self-esteem knowing that the supervisor cares about the work done. This will stimulate the nurse to be of good conduct. In the same way, patients feel safeguarded and confident knowing that there is a competent person in charge.According to Fowler (1995) Supervision involves a learning, supportive and monitoring process. The learning process exposes the nurse to liaise with other professional bodies such as the doctors, radiotherapists, p orters, cleaners, healthcare assistants, and paramedics and so on, as well as the patients and family members. The monitoring process could be formal or informal to assure that the desired standard is achieved. The supportive process includes discussion of difficulties, challenges, dilemmas and solution of how to deal with them so that positive goals are achieved [Hinchliff S. 2008)]. These processes are essential and vital for the health and safety of the patient. The nurse can then learn how to deal with challenging situations which promotes the delivering of high standard of care to the client. In contrast, when there is no supervision there is no opportunity to update knowledge, develop and improve skills. The nurse might be implementing the wrong skill or technique in attending to a patient. This might have a dangerous effect on the patient and the overall team.

Chris mccandless and timothy treadwell

That the path you are supposed to travel is set in stone and the choices you're faced with weren't yours to be decided. Is it true? Are we really Just a small part of something that a higher power thinks we're too feeble-minded to understand? No, we make our own choices; we are In charge of our lives and have the ability to change our lives If we want to. And that's exactly what Chris Mishandles and Timothy Treadwell did. They weren't happy with the life they had so they lied, changed their names, and abandoned the lives they had for meeting they wanted.One of the big things that Chris Mishandles and Timothy Treadwell had in common was that they had troubled pasts, lied to the people they met, and changed their name. Although on a larger scale they changed and lied for different reasons, on a smaller scale they did it to get away from life they didn't want so that they could finally live the way they really wanted to. They were both smart, Mishandles went to Memory and Treadwell went to Bradley on a swimming scholarship, only to lose It because of a back Injury.A point in their pasts where they differ is in substance abuse, Treadwell had a terrible drinking problem and referred to his life with the bears as Is â€Å"13 year sobriety plan†, Mishandles never had any problems Like that. Although It may not have seemed Like It, they both had purposes for doing what they did. Treadwell wanted to protect the bears and educate people about them, but he still wanted to be involved with people. Mishandles did it for himself, he wanted to escapes from society and his family who he felt he could no longer trust.Whenever Mishandles felt people were getting too close he left, it was a defense mechanism, he didn't want to be hurt by others like he was by family. Treadwell had only been hurt by alcohol and women that didn't want him, but he still loved to be around people and experiencing life. But whatever the purpose or the outcome, they followed their dreams. Mishan dles wanted to go to Alaska and live off the land and journal, and he did, Treadwell wanted to educate people and tape his Journeys and he did. They both may have died, but It was doing what they loved, and at the end of he day Isn't that what we all want for ourselves?Something that seemed unlikely for both of them, but turned out to be true was that people liked them. Whether they wanted it or not, there was something about them drew people in and made them want to know more and be a part of their lives. But it wasn't that easy, Mishandles didn't trust people and If he started to let himself get close to people he pulled away and left people and himself to wonder why. Treadwell on the other hand kept many friends and visited people when he wasn't paving with the bears; he still wanted to have relationships.They weren't happy with the hand they were dealt, so they changed the game. People say that they were crazy, and deserved to die, but I think the opposite. I respect and admire them, even though their travels TLD necessarily end the way they wanted, they TLD let what people thought stop them, They were proving to people that Just because you're given a few bad cards In the beginning, doesn't mean you're going to lose the game. Chris mishandles and timothy Treadwell By Charlotte feeble-minded to understand?No, we make our own choices; we are in charge of our lives and have the ability to change our lives if we want to. And that's exactly what Chris Mishandles and Timothy Treadwell did. They weren't happy with the life they on a smaller scale they did it to get away from life they didn't want so that they could Memory and Treadwell went to Bradley on a swimming scholarship, only to lose it because of a back injury. A point in their pasts where they differ is in substance bears as is â€Å"13 year sobriety plan†, Mishandles never had any problems like that.Although it may not have seemed like it, they both had purposes for doing what he did. They both may have died, but it was doing what they loved, and at the end of the day isn't that what we all want for ourselves? But it wasn't that easy, Mishandles didn't trust people and if he started to let himself respect and admire them, even though their travels didn't necessarily end the way they wanted, they didn't let what people thought stop them. They were proving to people that Just because you're given a few bad cards in the beginning, doesn't mean

Black Poems Essay

In the past during apartheid being black meant you lost out in many privileges it also showed how black people where oppressed. In this poem we see that Mbongeni Khumalo uses the word black in connection to all the bad things. He highlights that there is this darkness associated with the colour black and that in the 1960’s when someone called you a black person it showed nothing good and that no one should be proud of being black. He also looks at all the words that start with â€Å"black† and if one looks deep into them then we see that there’s a deeper meaning to that particular word and that it has got something to do with wrong doing or bad happenings. The first line of the poem reads â€Å"you don’t need a BLACK-BELT to write blackpoems†, if one looks at this line and critique it then we see that he says that one doesn’t need a black belt to write black poem and the way it is written from the small letter at the beginning of the sentence to the to the black belt in a big font and black poems as one word this shows that as a black person no one really paid attention to the diction of the poem. â€Å"B/LACK† when one looks at this word and the way it has been written then you can interpret it as be lack, as if he’s trying to point out that when you are black you lack in something. He further one uses the word â€Å"prac-teasing† and instead of writing practising he uses the teasing showing that he was isolated for mocking black art but in his own right one can argue that he was not mocking it but just highlighting the points that were true and that there was a time when anything that was done by a black person was just done and not taken seriously, a black person could only go so far with their art. â€Å"Trampling my so(u)l/e/† the way he has chosen to break down the word soul in a way that one can say he is trampling the word himself and he also adds an â€Å"e† at the end which shows that he can do anything to this poem since it is a black poem. â€Å"Served sausages made from minced pork and call(ed) it BLACK PUDDING† one can say that it was called black pudding because in the black culture the only time that the families ever ate pudding which consisted of custard and fruit was during Christmas otherwise black people always feasted with meat he could also have been referring to himself as the black sheep because he did not eat meat and in that case being black and not eating meat meant that you were a different type of black person and therefore you were out casted and you were a black sheep. â€Å"I suffered a BLACK DEATH at the hands of a BLACK GUARD†, what the writer brings out in this line is how black people still killed each other regardless of the fact that they were all oppressed by the same people for the same reason. The guards were also said to be puppies for the oppressors so that the hit on them could be lighter and that they could spare them their lives. So it shows that black people were also turned against each other and killed each other just so that they can hold their own end. The language that he has chosen to use is simple but the was in which he has broken down his words and placed them in way that one could clearly see the point he is trying to make about black poems. As one carries on to read this poem you could say that this is not a black poem but a poem about black people. He uses a playful tone but at the same time the way he stresses some words to show his point and the double meanings behind them. He also used the words to show what was happening in that time to black people trying to pass on the torch of awareness so that people could stop being naive and actually know how things were done in that time. He attracts the reader by his title which is â€Å"BLAK POWEMS† which shows the way he wrote it as if he were a actually saying it in a Bantu accent, so he chose to write it the way he would say it because no one really paid close attention to the diction and the style of the way black poets wrote their poems because it always ended up being black people reading each others poems. The way this poem has been written it shows well that it is protest poem in such a sense as when one looks at the diction used in this poem and the style of writing that the poet has chosen to use. He plays with associations surrounding blackness to put his point across of how blackness is associated with bas things and in this case particularly back in the 1960’s during times of black oppression and apartheid. The tone of this poem is in a playful but honest manner, not harsh but it keeps one intrigued that there could be so many things associated with the colour black that represent a darker side of life and the poet does a good job of bringing them out and also highlighting them. This poem makes the reader see the problems that the past could add on to a simple phrase or word. The word black in this poem has been separated and put on a spectrum whereby we can all see the negatives that could and that are surrounding this one word in particular. The poet has also made us think of how history played out and he did this not by writing that in the 1960’s this is what happened but he used words that show or highlight the main events of the 60’s.

Cross Cultural Sensitization Personal Statement

Cross Cultural Sensitization - Personal Statement Example My purpose for attending the course was specifically to prepare myself for the formal learning of business management. My expectations from the course included sufficient exposure to business management concepts, to develop an aptitude for the learning of business management and an environment which is both exciting and challenging. The foundation course has done what I had envisaged before taking admission. The subjects that I have studied in Term 1 and term 2 have stimulated my mind to think as a business manager now I understand how a piece of news which may not seem to have anything to do with business or economics can have its impact on the economic or business environment. Having read the book, â€Å"Understanding organizations† by HANDY C. has provided me sufficient exposure the concepts of business management like Motivation, role, power and influence, group dynamics, leadership, organizational structure etc has stimulated my mind to think in terms of organizational co ntext. Before attending the course though I had seen lot of organizations like my school, my father’s company etc but my mind never thought on how salaries are to be decided and how do they structure the organization etc but this course has sensitized my mind to generate those questions, now looking at any organization I wonder how the roles would have been laid down, authorities delegated, people are motivated or led etc. but I am nowhere near to answer these questions and that’s where I believe my final degree in business management will help. But this foundation course has done what it was supposed to do.  

DISCUSSION QUESTIONS Essay Example | Topics and Well Written Essays - 250 words

DISCUSSION QUESTIONS - Essay Example Based on the target profit of the enterprise the manager can determine the prices he needs to charge to achieve the financial goals of the company. A qualitative technique that the company can use is a focus group of customers. 3. The price sensitivity in the hotel industry is more evident in the lower end of the market. Bargain hotels compete with other hotel chains in a manner that price wars often occur. Price wars are an undesirable business occurrence that hurts the profitability of all companies involved. During the recession people were more sensitive to prices more than ever before due to rising unemployment and lower incomes. 4. Unbundling products in the restaurant industry is a technique that is used to lower the overall prices. Sometimes some of the value added in the bundling for the customers included food items that the customers did not desire. Unbundling enables restaurants the ability to offer lower unitary prices per food items at prices that bring higher profits. 5. Price discrimination occurs when companies charge different prices to different customers (Wisegeek). A socially responsible price discrimination strategy is charging a lower price to senior citizens. Another example of price discrimination is charging higher prices to tourists. 6. A hotel or restaurant can obtain great results from its first revenue management program, but profits are not optimized until the company goes through a process of collecting sales numbers trying different offers and price points in its menu. In the fast food industry the participants are constantly changing their prices. Sometimes companies utilize menu offers that become popular such as McDonald’s $1

This paper should persuade the reader that college students are full Essay

This paper should persuade the reader that college students are full adults and should be totally responsible for their morals, - Essay Example Students in college are of this age; hence, they should be responsible for their actions. At such an age, they should be morally upright, and reason before acting in a certain way. Many students have undergone the adolescence stage hence they are aware of their body reactions and the consequences if they do certain acts (Davis and Murrell). If one engages himself in immoral practices, there are consequences such as pregnancy or sexually transmitted maladies. One graduates to college after undergoing the lower primary education, therefore, he/she joins college to specialize in a dream career. In college, one is supposed to work hard to realize the career, and exemplify accountability for academic outcomes. A college student has an understanding, unlike toddlers who rely on their guardians to know what to do and who to follow. In many colleges, there are disciplines such as sociology and ethics which are meant to streamline student behavior. A student who is immoral or has bad behavior s in colleges is merely because of ignorance. Many students in college are irresponsible because there is no one to watch over them. Many travel distances to acquire education in far places. However, this does not mean there is no one to guide them in life: in many colleges, a dean of students is there to offer guidance. These dean deal with students affairs and they also advice a student who is stuck in a certain situation. Students have no right to behave irresponsibly because there is no one to offer guidance. All matters pertaining disciplinary cases in school are handled by the dean as they offer punish to correct the behavior. Additionally, in colleges, there are religious unions such as the Christian Union that offer divine support to students. Students should attend these gatherings to have good values and to be morally upright. These religious unions are open and they do not discriminate, hence, students should attend these gatherings. There are also peer counselors in coll eges who can offer advice to a student who needs advice on a matter pertaining life (Davis and Murrell). College students are viewed by the community as the leaders of tomorrow. A leader is one who is ethically upright, has complete knowledge of his actions, and is considered mature. The people from his hometown have high expectations of the student hence; one should act in a mature manner. He should also be responsible for his actions so as not to lose the faith the community has in him. After college, one has a dream of being employed in a reputable position. The probable employers are mainly the surrounding community, so a student should maintain a beneficial image. College students are often aware of irresponsible actions such as the usage of drugs. These drugs are responsible for some weird and unconstructive behaviors found in colleges. Through education, a college student should be edified to behave decently. Taking hard drugs leads to various defects in one’s body, wh ich may lead to some permanent or temporary changes in the human body. However, it is habitually the choice of the student to uphold uprightness and act as an adult. College students are entrusted with funds by their parents since they are considered mature (Davis and Murrell). A mature person is one who is trustworthy; hence, parents give students the full responsibility to coordinate their daily being. Students set up budgets to

Creation and Science Essay Example | Topics and Well Written Essays - 750 words

Creation and Science - Essay Example For example, considering Hegel’s The Phenomenology of Spirit we see that everything exists is reasonable in this world is reasonable, vice versa everything reasonable exists. And all this happens because there is some Absolute Spirit, which makes everything rationally matched. Doesn’t it look like the Intelligent Design Theory? The theory explains that â€Å"many features of the natural world, particularly biological structures, are too complex to be explained by naturalistic causes and, thus, can only be explained as products of an intelligent designer – i.e., God† (Clark, et. al. 2007). The point is that this theory is some kind of combination of religion and science, a method of reconciliation of the two approaches to discovering creation of the world. Scientific development of 18-19th centuries showed that people started trying to avoid God as prime cause of the universe. Empiricists focused their attention on the method aimed to reveal all the mysteri es. In fact these methodological changes in research led to the great variety of theories, which denied God’s existence. But even though they denied it, there still were a lot of phenomena scientists weren’t able to explain. Darwin’s revolutionary theory of natural selection claims that human beings are just a result of evolution and struggle of certain species for existence, which caused creation of human race. It turns out that Darwin didnt need God to create the universe, and his theory is considered to be the most popular scientific theory of the origin of species, including humans. But when we talk about creation, we consider not only human beings and their origins; also we broaden our research trying to find the origins of every part of this universe, animated and inanimate nature. The most famous theory of creation is the one that was described in Genesis, the very first book of Bible. It is said in the narration that God made

Research Design, Measurement, and Analysis in a quantitative research Assignment

Research Design, Measurement, and Analysis in a quantitative research method - Assignment Example Example of such conclusion is, table length is twice that of a chair. The third scale is Interval showing distance between items. Example is the distance in temperature measurement. Distance from 40-50 is the same as 70-80. The last one is an ordinal scale, which puts items in ranks. There is no degree of difference in this. Example, the ranks below shows an increase in education, 1-lower learning, 2-high school, 3-college and 4- university. Distance from 1 to 2 is comparatively not the same as 3 to 4 (Creswell, 2009). A variable is a factor that exists in differing types or amounts. In making observations and conclusions, the researcher needs to define which factor affects the other (Christensen, 2011). Dependent variables are used in the conclusion after interacting with independent variables. Variables should relate to the study subject. In my research on poor academic performance, for example, I will use teaching styles, student-teacher ratio and study hours as

Financial services Essay Example for Free

Financial services Essay HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently, it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries, the bank works hard to maintain local presence and local knowledge each area. Its fundamental operating strategy is remaining close to its customers. As chairman Sir John Bond said â€Å"our position as the World’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform. † Ads for the HSBC campaign depict two different ways of culture Profile of company and the description of the market where HSBC operates HSBC has got over 7. 500 offices in 87 countries. It is very widespread and has around 220. 000 shareholders in 124 countries and territories. It provides a full range of financial services being Personal Financial Services, Commercial Banking, Corporate Investment Banking and Markets Private Banking. HSBC mainly operates in Europe, Hong Kong, Asia-pacific region, Australia and America. It is interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. The major top UK competitors of HSBC are Barclays and Royal Bank of Scotland and Those are the corporations operation where HSBC carefully investigates and tracks at all times. However HSBC is not a bank that follows the ideas and the management manners of its competitors. HSBC Holdings PLC has shown steady growth in share price over the last five years and clearly indicates that a company is worth investing in. HSBC Group also demonstrates constant growth and is a very reliable corporation. These enable us to recommend investing in HSBC because of its growth opportunities and bright profitable prospects. The HSBC banking corporation is on third position in the world in regard to assets ownership. Almost 22% of HSBC’s profits have been derived from Hong Kong, which is a well known operational centre. Known as the world’s local bank, HSBC has a history of helping millions of customers globally in order to achieve their financial aspirations. They understand the importance and functioning of different markets through their experience in international trade. As a result, HSBC has grown into a company or banking institution that has the deepest respect for different cultures and people connected to these cultures. Their motto is to look at their customers as individuals and strive towards providing them with a personalised service and credit card products that will fit each of their specific needs. Simultaneously, HSBC Group has been trying to build up a good reputation in the US and conquer the markets of HSBC – North America, proudly stands one of the top 10 financial services companies in the United States. Its combined team reached more than 53,000 employees works with the common goal of meeting the needs for about 100 million customers. After achieving the goals in US, the company focused on developing countries and is more interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. Furthermore HSBC is considering moving its head office from London to Hong Kong. Britains greatest bank, warned key shareholders that this was unsatisfying full-year results have made arguments for shifting HSBCs domicile to Hong Kong unsatisfying†. The investors have been shocked by the swift gear-change in HSBCs review of its domicile but some others have already told the HSBC that they would sponsor the move. Some other investors said that they understood the move and that the bank had been a change of tone as HSBC reviews its domicile. UKs capital terms for the main banks, now is one of the greatest in the world and according to the Basel terms, is expected to go even higher. Although HSBC refine to the investors that if the terms in Hong Kong is more relaxed requirements, that can cost less and develop more profit by making it the best use of its balance sheet. The loss of HSBCs head office in London, despite the fact that abused for months because of the raise in financial arrangements, would be a severe blow to the Coalition which, admitting some of its banker criticism is relying on a private-sector-led recovery. However, HSBC supported that it elects to stay in UK and told that an approaching change in its position was entirely hypothetical. Marketing environment of HSBC The most important intention of the report is to investigate the business environment of HSBC Holdings PLC. HSBC Holdings also is one of the market leaders in today’s banking world. HSBC head office it can be found at London’s Canary Wharf on the HSBC tower. HSBC stands for Hong Kong and Shanghai Banking Corporation, which was established by a man from Scotland, named Thomas Sutherland, in 1865. The report presents information about the company’s activities, financial performance and market environment. Going through few major topics will provide investors with reasonable overview. The first part of the main body will primarily focus on the Company’s Profile and Activities, afterwards the analysis of macro-environment and the micro-environment of the company, evidence of an audit of key competences within the company followed with the recommendations and conclusion. Macro-Environment Analysis PEST ANALYSIS POLITICAL Government is responsible for protecting the public interest. Political stability affects business decision. Consumer protection. Regulations of business activities. ECONOMIC Competitor activity. Competition for resources. Savings. Unemployment numbers. SOCIAL Work life balance. Trends in consumer behaviours. Leisure. Lifestyle. TECHNOLOGY Technological arrange is speeding up. Technology develops now products (internet). Improved communication. Internet business. POLITICAL ANALYSIS HSBC banking has been sheltered by the regulations and policies made by different governments in the countries where they are working. The company has been able to remain to the policies agreed by each government to make sure that the company will be able to accomplish business operation successfully and effectively. HSBC Company also formulates their own defence strategies besides any governmental restrictions and limitations. ECONOMIC ANALYSIS Being one of the world’s leading and completive businesses in conditions of banking and finance HSBC said to have a secure and successful economic strength. In spite of lots of dangers that they meet in many parts of the world, the management of HSBC make what they need to be able to go beyond such struggles and to have a better economic condition and create a shield against unemployment. SOCIAL ANALYSIS HSBC is being affected by the circumstances of the society in which they are in use. By the side of this HSBC tries harder to make sure that each society is given the same chances to take the benefit of the resources given by the organization. The company adhere to having good name and relations in the society that belong to secure that everything will be customary and under control. TECHNOLOGICAL ANALYSIS The urgent situation of information technology, internet and generally the improvement of technology effects how HSBC has been working in the past years. The company search for different systems and used internet to get to their costumer all over the world and also help them know the latest trends in the global business. Except from these, the company also uses special facilities which help then to advance their productions and operations and also make them to achieve their goal. Technological breakthroughs can create new industries which might prove a danger to presented organizations. To summarise PEST analysis looks at the business strategies to understand the environment that the company is working and also to take the advantages and benefits to minimize the threats and the dangers for the business. Micro-Environmental Analysis -Porter’s Five Forces Potential entrants HSBC has many threats from Tesco, Sainsbury’s and a large number of other markets consider to enter into banking industry as a result of high profits that the specific kind of industry offers. Large super-markets in UK seek to enter without considering that those threats sometimes breakdown organisations such as HSBC. Although, HSBC received several threats from the market, they were still able to create high standards for the competition. Strong branding images are used from HSBC, so the company will not result in loss of customers. Bargaining power of customers An organisation created a value which has affected the occupation from one of the two important forces customers’ power. The role of this force contains the customers concentration along with the size. In other words, HSBC managed their customers as a result of allowing the company to gain customer loyalty. The strategy that was used by HSBC allows them to have a chance becoming a world leader in banking industry. Threat of substitutes: Another significant threat that HSBC faces is that competitors provide new products and services. This threat gives the opportunity to the company to work hard as a result of being sustain to its position. HSBC’s strategy focuses on the four different customers’ sections. Bargaining power of suppliers: Customer power mirrors to supplier power. This force focus on two important points. The first one is the significant size and concentration of suppliers and the second one the differentiation in the materials being supplied. HSBC use the strategy of charging markets with different prices according to differences of the price of each buyer. Rivalry among current competitors: There have many rivals in the banking and financial sectors. HSBC used efficient strategies to ensure its leadership position in the market among rivalries. Moreover, due to the capabilities of other rival companies, HSBC develops strategic plans to confirm that they are permanently being the first choice of their customers in banking industries. Nowadays, as we cross the mountain of financial crisis, a number of banks went to liquidation . SWOT Analysis STRENGTHS International Finance. Record Profits. Listed in London. China. WEAKNESSES Poor Performance. Brand Name. OPPORTUNITIES Growth on emerging economies. Biggest Bank in Middle East. Low mortgages interest rates. THREATS Moving back to China. New Regulations. Fewer Revenues from the integration of financial markets. STRENGTHS International Finance Since HSBC is a global company itself is well qualified to advise other companies on aspects of international business. With offices around the world, for the international client HSBC often cannot be defeated in this area. HSBC knows how to succeed in Mergers and Acquisitions (M E) and the organic and the effective development. Record Profits Last year, HSBC experienced the most profits ever for a UK high street bank. HSBC have revealed their profits more than doubled in 2010 to ? 10 billion with every region in the black for the first time since 2006. Listed in London HSBC is listed primarily in London and Hong Kong stock exchanges, which saves the company a lot of grief in complying with new U. S. legislation Sarbanes-Oxley law. Many companies have chosen to list on foreign stock exchanges, except America, because of expensive new regulations. China HSBC has 140 years of experience in China. Since China is the place to be today for companies and banks, HSBC benefits for being so old Chinese company and accepted by the Chinese people. The best news for HSBC is that, like other companies grow in China, it does too. The reason this happens is that it wins new customers and new global opportunities with each passing day. The HSBC has the largest network of any foreign bank in China and deeply understands the Chinese market and the customer. In a world that is increasingly going the way of China, this is quite a boon to HSBC. WEAKNESSES Poor Performance There is a poor performance in the section of personal finance services. HSBC try to fix these problem years ago. But the problem is there every year. Brand Name While it is certainly a global company, HSBC came late in the game to decide to execute a comprehensive marketing strategy and take advantage of the global brand. Because he had created so many different banks in different countries at different times over a period of one hundred years, which set them up with different names Hong Kong Bank of Canada, the British Bank of the Middle East, etc. Not even all of these banks prior to 1998, bore the logo of HSBC. In 1998, they were all branded together, but the previous lack of branding and name changes can damage the HSBC brand recognition. Customers may have thought that HSBC was responsible local bank and did not realize that HSBC had already serving for decades. OPPORTUNITIES Growth on emerging economies Apart from the growing Chinese middle class Brazilians and Indians have begun to appear as consumer culture, and thus increases wasteful consumers. Some residents of those countries in the past does not even own a bank account, but companies such as HSBC is ready to move in and benefit from the growing middle class in these areas. In places like Argentina and Turkey, HSBC experienced pre-tax profits by 50% in the past years. This is where it grows more. Biggest Bank in the Middle East The other banks are removed from the Middle East. However, HSBC has been running regional activities at the local level and have been rewarded for his efforts with numerous awards and honours for the Middle East market. HSBC is a trusted name there, and the company benefited from new democracy in Iraq by establishing a presence in the country. HSBC is the largest international bank in the Middle East. Low Mortgages Interest Rates The low mortgage interest rate increases the revenues and market’s shares. HSBC has made some records on this. THREATS Moving Back to China The banking colossal HSBC has been most explicit threat yet that it might move its headquarters from London because of the narrowing regulatory noose. New Regulations The investors of HSBC have been warned that future profitability will be affected by the new global policies designed to make the sector of financial more secure, but smoothed the blow with the promise of increasing dividends. Marketing Mix Of HSBC Marketing: HSBC was known as one of the biggest banking and financial services organization in the global. It has more than 9,800 offices worldwide and employs over 253, 000 people in 85 countries in the world and nowadays, the competition of banking company is very demanding and challenging. Therefore, many different organizations should be used strategic management so that compete effectively and successfully in theirs. In order to competing with other organization successfully, HSBC was able to use many strategies such as Marketing Mix, SWOT Analysis, PESTLE Analysis, and Porters Five Forces Analysis. These strategies focus on four customer groups include Private Banking, Personal Financial Services, Commercial Banking, and Corporate Investment Banking and Markets, and these will help HSBC reach their organization goal. In Marketing Mix once the company is ready to choose business strategy, it has to begin planning the details of marketing mix or 4Ps (Kotler at el. 2008). The main aspect of Marketing Mix is product, price, place and promotion that the firm combine to produce the response it wants in the target of market segmentation. Product HSBC uses hexagon symbol which means one of the world leading brands for customer experience, corporate social responsibility and represents brand recognition. HSBC provide a full range of service, such as personal finance, commercial banking, corporate investment banking and markets, private banking, insurance, mortgage, credit cards and so on. Price In Price and Service Strategies, normally a low price will attract more customers, but HSBC did not focus on pricing strategy. They decided to use service strategy. For example, employee in HSBC serve customer with the best service. Place HSBC comprises around 9,800 offices in 85 countries especially Hong Kong, China, and UK. HSBC group moved its headquarters from Hong Kong to London. Also, HSBC provide the facility of â€Å"Internet Banking† where customers can access their account 24 hours per day and 7 days per week without going bank. Promotion Advertising is the best way to do promotion. HSBC also used many kind of advertising for their promotion, such as billboard, TVC, print ad, newspapers, spot radio and also website. In addition, HSBC sponsored with many company and exhibition, such as Jaguar, HSBC Women’s Champions. Segmenting, Target Markets and the behaviour of customers in segmenting of HSBC Marketing: The market segmentation can help the marketing manager to determine the best marketing mix for organizing and serving the unique segment. This process is dividing the markets into the segments for the potential customers and has the objective for improving the competitive position of the company which can serve its customer better customer service. Market Segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Generally, the segmentation strategy is the division of the defined market in the smaller groups for the potential users of the products and can exhibit significant and meaningful variables which can represent the increased and measurable opportunity for the products positioning or investing the resources within the organization and can raised the forecasted marketing achievement objectives in the entire organizational goals of the business. The information technology is considered to be one of the major tools for the functionality scale worldwide of the company. It has its own website and it also has the e-business for internet, interactive, PC internet, and the telephone banking. In order to achieve the company’s marketing objectives, the organization needs to develop its marketing strategy or the marketing program that is centre to the detailed specification of marketing mix and it also includes the internal control as well as the procedures for assuring of effectively implemented and part of this is the market segmentation whereas if this is properly controlled or implemented, then it will greatly contribute to the achievement of the overall goals and the marketing objectives of HSBC. Many of the analyst believed that most of the financial institutions rely mainly on the generic marketing strategies. For the past years, HSBC is known as having the strong brand which can maintain the string perception for the minds of the customers. This can take the time for establishing much resource in keeping be remembering by the other customers as the local banks as well as managing in transferring the brand equities to the corporate brands. The Market Segmentation is the centre for the strong development of marketing strategy which involves the identification of the customers’ perception, needs, expectation, and the buying behaviour in order for them to group homogeneously for the customers who can be satisfied as well as marketed to the similar manner. Therefore, there had been expectation that the one segment can differ from the another activity to the customers profile and to the buying behaviour which has the connection to the sales and marketing activity in establishing these customers which is an ample factor for having these knowledge. The market segmentation is not only to group the customers but to shrewd the certain segment for the development of the clear brands position which as part of the integral process of market segmentation. The company now can launch the marketing strategies which use the marketing segmentation for managing its growth for strategic outlook. This can be done by the deliberation of the revenue generation culture and maintaining the prudent risk or the market risk while investing further to the people. The company has focused on the customers’ needs as a main issue for their development and had been done by dividing the customers in their location and with respect to their culture. In this regard, the company had recognized that most of the customers want to have the long term relationship to the company, ambitious and confident, and has the high productivity and focused to the marketing. In the detailed telephone interview, the respondent noted that the market segmentation of the company for the products and services for the groups of different location worldwide are effective and most of the generated profits had been use in overseas subsidiaries. In this regard, the company can manage to capitalize the presence overseas as well as the local knowledge and the expertise so that they can bring the new customers for opening the new accounts as well as looking at the other services and products that offered by HSBC. The company also had been optimistic that most of the customers prefer HSBC for the long term experience and having the well trained staff added to the lower charges and to the broad range of the products. Lastly, this market segmentation is considered to be generic wherein it greatly depends on the region for the several subsidiaries of the location of HSBC and some of the strategies are put to good. In 2003, HSBC had invested huge amount for proprietary relationship to the customers and to their management system so that the customers are managed efficiently. Therefore, they handled greater customer care and process of financial requirements in order to generate the customers’ satisfaction. For example, In UK HSBC generated much customers contacts for more than one million and led to the expansion of the existing relationship while the internet goes to the heart of every customers and their convenience which is important channel to the customers. In this manner, the e banking of HSBC can be available for the 17 territories and countries worldwide. The commercial banking is one of the strengths of the company which includes the incorporated business as the partnership, sole traders, trading entities, and associations. In this area of business, the company main contacts to the customers are the network managers’ relationship which managed and established to the local branch level or the expansion of the commercial banking centres so that they can meet their future and existing customers into their international reach while the corporate and investment banking can prove that the company can give the competitive advantage which can provide services for 25,000 subsidiaries and 1,200 customers for more than 50 countries. Because product managers can understand customers needs, then the group is supporting the teams through investing into the increase automation for the software and to the risk management, to the intranet site, to the central support of relationship management and having the geographical knowledge. In line with the private banking, the relationship to the managers can operate on the cross border basis in order to serve requirements which specialize for the clients for the different sectors which are all in line to the differentiated approach of the group into the international private banking. Because of increasing the customer base for the company, it build services centre for every particular transactions. In order for the company to remain competitive, it had invested that it can introduce the company in the introduction of the supporting and functionality expansion. The company had compelled to the metric of high level which can provide the actionable data. In line with this, HSBC had surveyed 27,000 customers all over the 24 countries which consist of customers’ experience. The findings that presented by are higher cost-t-serve goes across the entire aspect of HSBC in the professional or personal experience. Upon the movement of the company in its segmentation to the other regions, its product and services had been aligned to the needs of the market segments as the needs to banking through information technology. Through this service, the design for the right distribution channel in reaching the every distinct group so that they can stay contact. This segmentation had been essential to every single business detail that runs the bank in recognizing its long term growth. Conclusion and Recommendation for improvements of HSBC: In conclusion we would like to state that HSBC Group is in constant search of further development and its key data of latest year’s financial performance proved that they are succeeding in their aims, as the company is showing increase in almost all aspects of its business. It has shown steady growth in total profits in all most important regions of operation. It has also achieved large earnings per share increase over the last five years. The company has recently made a successful growth in the Middle-East region and expects continuous growth in profits from that region. In Asia all business segments exceeded and also contributed to overall function of the HSBC Group. From our point of view, in a company that has reached such huge size and success, there is not much that can be improved, considering their financial performance. It is worth mentioning, that HSBC Group should give more attention to the rapidly developing internet banking system. The information presented in this report is enough to make the final decision and as far as we are concerned it is good and reliable company to invest in. It is a perfect long-term investment. HSBC Group has around 220. 000 shareholders in over 124 countries and this only adds to its reputation and proves its trustworthiness.